Without a reason to build a social community or create a social buzz, you are just pushing advertising material out to what is already an engaged group of users. Appreciate that socially engaged users want a reason to hear from you, talk to you, talk about you and share what you are doing directly with their network. You content should be selected based on this premise and the type of content (text, images, video, audio, interactive and so on) should be appropriate for that message.

To often you see brands trying desperately to make their products have some sort of social More >