‘App’ has become part of our daily conversation with the likes of ‘there’s an app for that’ and the constant broadcasting on Facebook of a friend’s latest Bejewelled score on the iphone. (By the way how do you get a score over 350,000 on that game! Tips always welcome.)

Every boardroom across the country is jumping up and down to get in on the app and capitalise on the maturity of the handheld device.

But through this mass adoption of installing applications onto our mobile devices, and our rush to join the ‘in crowd’ are we perhaps missing the true meaning of More >