Google have recently released their findings from a study into the length of time that customers are now spending researching an online purhase and have com up with some suprising results.

Not only are consumers starting their research earlier than ever before, there appears to be a growing number of people leaving their purchases to the very last moment.

In the run up to Christmas, their research showed that 44% had already started their decision making process 4 months before the big day. But also that 14% had not even started their shopping with only 5 days to go!

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