This question was recently posed on Linkedin as a Q&A and it’s one that the answer can vary massively from each industry but in my experience in the retail space, the customer bases their decision on making a purchase on 4 key things when on a site – in this order:

Price –> Value –> Price –> Delivery Costs and timescales

By placing a price at every point of a customer interaction with a product you allow them to make that consideration of ‘is the price right for me’, then they click through to the product details page where they will evaluate whether that More >