Social Media and Email are both key online marketing channels which have unique characteristics and strengths. When planning your strategies for these channels it is important to know those unique strengths but also consider the synergies of the two channels. Email is a powerful direct and targeted medium, unrivaled in terms of tracking and accountability but as marketers we are challenged by deliverability, delivering on relevance and fierce inbox competition. Social Media is the new kid in town and everyone is doing it and talking about it. In its raw form it is a permission based broadcast medium and at More >