Google are definitely the Yin to Microsoft’s Yang and it is no better illustrated when comparing their attitudes towards email. Amidst the hype about Google Wave http://wave.google.com Google have shown that they are undoubtedly in support of Email 2.0 with a new feature which I can only surmise at this point is made available to special partners. It has been dubbed as enhanced content for email, but I like the phrase “Augmented Email” best.

Essentially when you get an email through from a company who is part of this Google program in your Gmail email client, Google will stream this enhanced content More >