Digital; discussed, dissected and demystified
Posts tagged Decision Making Process
Are customers researching their purchases differently?
Mar 19th
Google have recently released their findings from a study into the length of time that customers are now spending researching an online purhase and have com up with some suprising results.
Not only are consumers starting their research earlier than ever before, there appears to be a growing number of people leaving their purchases to the very last moment.
In the run up to Christmas, their research showed that 44% had already started their decision making process 4 months before the big day. But also that 14% had not even started their shopping with only 5 days to go!
When I read it More >
When is it best to show the price on a website?
Mar 19th
This question was recently posed on Linkedin as a Q&A and it’s one that the answer can vary massively from each industry but in my experience in the retail space, the customer bases their decision on making a purchase on 4 key things when on a site – in this order:
Price –> Value –> Price –> Delivery Costs and timescales
By placing a price at every point of a customer interaction with a product you allow them to make that consideration of ‘is the price right for me’, then they click through to the product details page where they will evaluate whether that More >