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	<title>Rockethot Digital Musings &#187; apps</title>
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		<title>When is an App not an App?</title>
		<link>http://rockethot.com/2010/04/when-is-an-app-not-an-app/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=when-is-an-app-not-an-app</link>
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		<pubDate>Wed, 21 Apr 2010 08:56:46 +0000</pubDate>
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				<category><![CDATA[Mobile & Social marketing]]></category>
		<category><![CDATA[Technology Corner]]></category>
		<category><![CDATA[applications]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[smartphone]]></category>

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		<description><![CDATA[‘App’ has become part of our daily conversation and we discuss whether leading brands are looking to their customers first to understand what they may need out of an application.]]></description>
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