Rockethot Digital Musings
Digital; discussed, dissected and demystified
Are customers researching their purchases differently?
Mar 19th
Google have recently released their findings from a study into the length of time that customers are now spending researching an online purhase and have com up with some suprising results.
Not only are consumers starting their research earlier than ever before, there appears to be a growing number of people leaving their purchases to the very last moment.
In the run up to Christmas, their research showed that 44% had already started their decision making process 4 months before the big day. But also that 14% had not even started their shopping with only 5 days to go!
When I read it More >
When is it best to show the price on a website?
Mar 19th
This question was recently posed on Linkedin as a Q&A and it’s one that the answer can vary massively from each industry but in my experience in the retail space, the customer bases their decision on making a purchase on 4 key things when on a site – in this order:
Price –> Value –> Price –> Delivery Costs and timescales
By placing a price at every point of a customer interaction with a product you allow them to make that consideration of ‘is the price right for me’, then they click through to the product details page where they will evaluate whether that More >
iPhone v.s. Android – Round One (hundred?) – Fight!
Mar 18th
So, I am an Android Phone user. I have the HTC Hero. A very good phone. People (of a non-technical persuasion) ask me what its like, and I say “Well Dave, its like an iPhone” as it is the closest thing I can imagine Dave will be able to reference. Then comes the epic question back from Dave. “Yeah, but is it AS GOOD as the iPhone?”. Deep breath.
Yes, it is better. It does everything an iPhone can do and I can legally mess with the source code of the software. Its integrations with Google are flawless* and actually the More >
Mobile networks will have to step up to support Google’s chrome OS
Mar 17th
There is a lot of noise at the moment in the blogosphere, Twitter and even into that printed matter, the newspaper, talking about how google’s new operating system could shake up the market and become the operating system of choice for people on the move and for those where the Internet is their primary use of their computer.
Some of the major benefits appear to be its ability to use the ‘cloud’ to ensure portability, flexibility and deliver an endless number of applications that run over the internet. For example, if you manage to lose your netbook down the side of More >
I don’t care what your website looks like…
Mar 16th
Cooliris visualises web content
t….because i can browse the internet through my own customised browser. I mean, that make total sense. Websites have information stored on them – products, prices, pictures, news, videos etc.. ok so there are unique aspects such as complex forms, animations or checkouts – but essentially if I am browsing i shouldn’t need a website to do it. Already I can view images and products and even reviews via googles searches, and using amazing visual add ons like cooliris means my experience can be enhanced. Amazon can be browsed and searched in a 3D wall far superious to Amazons own flat More >