Rockethot Digital Musings
Digital; discussed, dissected and demystified
Bebo succumbs to natural selection in the Social sphere.
Apr 8th
Over the very recent time we have celebrated the rise of the social network.
With Facebook now being used to influence people in coming to a decision on which shoes or PC to buy, and Twitter being treated as important a platform for political campaigning as the campaign bus, it is easy to forget that there have also been some meteoric falls from the limelight.
Back in 2005 ITV paid a total of £175m (£120m initially and another £55m in 2009) for friendsreunited which, some may consider to be classed as one of the first real social engagement sites, and then only More >
Social Media & Email Marketing – What a team?
Mar 31st
Social Media and Email are both key online marketing channels which have unique characteristics and strengths. When planning your strategies for these channels it is important to know those unique strengths but also consider the synergies of the two channels. Email is a powerful direct and targeted medium, unrivaled in terms of tracking and accountability but as marketers we are challenged by deliverability, delivering on relevance and fierce inbox competition. Social Media is the new kid in town and everyone is doing it and talking about it. In its raw form it is a permission based broadcast medium and at More >
Want to get social? Gotta have a reason.
Mar 26th
Without a reason to build a social community or create a social buzz, you are just pushing advertising material out to what is already an engaged group of users. Appreciate that socially engaged users want a reason to hear from you, talk to you, talk about you and share what you are doing directly with their network. You content should be selected based on this premise and the type of content (text, images, video, audio, interactive and so on) should be appropriate for that message.
To often you see brands trying desperately to make their products have some sort of social More >
How do you measure Social Media Marketing Success?
Mar 21st
It is often assumed that because various social media marketing platforms and the web applications themselves do not provide a way to uniquely target or track individual behaviour, that you can’t measure your social channel, like measuring the effectiveness of specific billboards you need to put it all down to the Halo Effect of marketing. WRONG.
To truly measure a channel (beyond last click revenue attirbution – useful but flawed) you really need to be able to separate out customers who are engaged in your various channels. As an example, you can compare Life Time Value (LTV) of your email opt-out base and compare it to your opt-in More >
Are customers researching their purchases differently?
Mar 19th
Google have recently released their findings from a study into the length of time that customers are now spending researching an online purhase and have com up with some suprising results.
Not only are consumers starting their research earlier than ever before, there appears to be a growing number of people leaving their purchases to the very last moment.
In the run up to Christmas, their research showed that 44% had already started their decision making process 4 months before the big day. But also that 14% had not even started their shopping with only 5 days to go!
When I read it More >