Digital; discussed, dissected and demystified
Online Marketing
Social Media & Email Marketing – What a team?
Mar 31st
Social Media and Email are both key online marketing channels which have unique characteristics and strengths. When planning your strategies for these channels it is important to know those unique strengths but also consider the synergies of the two channels. Email is a powerful direct and targeted medium, unrivaled in terms of tracking and accountability but as marketers we are challenged by deliverability, delivering on relevance and fierce inbox competition. Social Media is the new kid in town and everyone is doing it and talking about it. In its raw form it is a permission based broadcast medium and at More >
Want to get social? Gotta have a reason.
Mar 26th
Without a reason to build a social community or create a social buzz, you are just pushing advertising material out to what is already an engaged group of users. Appreciate that socially engaged users want a reason to hear from you, talk to you, talk about you and share what you are doing directly with their network. You content should be selected based on this premise and the type of content (text, images, video, audio, interactive and so on) should be appropriate for that message.
To often you see brands trying desperately to make their products have some sort of social More >
How do you measure Social Media Marketing Success?
Mar 21st
It is often assumed that because various social media marketing platforms and the web applications themselves do not provide a way to uniquely target or track individual behaviour, that you can’t measure your social channel, like measuring the effectiveness of specific billboards you need to put it all down to the Halo Effect of marketing. WRONG.
To truly measure a channel (beyond last click revenue attirbution – useful but flawed) you really need to be able to separate out customers who are engaged in your various channels. As an example, you can compare Life Time Value (LTV) of your email opt-out base and compare it to your opt-in More >
iPhone v.s. Android – Round One (hundred?) – Fight!
Mar 18th
So, I am an Android Phone user. I have the HTC Hero. A very good phone. People (of a non-technical persuasion) ask me what its like, and I say “Well Dave, its like an iPhone” as it is the closest thing I can imagine Dave will be able to reference. Then comes the epic question back from Dave. “Yeah, but is it AS GOOD as the iPhone?”. Deep breath.
Yes, it is better. It does everything an iPhone can do and I can legally mess with the source code of the software. Its integrations with Google are flawless* and actually the More >
Mobile networks will have to step up to support Google’s chrome OS
Mar 17th
There is a lot of noise at the moment in the blogosphere, Twitter and even into that printed matter, the newspaper, talking about how google’s new operating system could shake up the market and become the operating system of choice for people on the move and for those where the Internet is their primary use of their computer.
Some of the major benefits appear to be its ability to use the ‘cloud’ to ensure portability, flexibility and deliver an endless number of applications that run over the internet. For example, if you manage to lose your netbook down the side of More >