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	<title>Rockethot Digital Musings &#187; Mobile &amp; Social marketing</title>
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	<description>Digital; discussed, dissected and demystified</description>
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		<title>When is an App not an App?</title>
		<link>http://rockethot.com/2010/04/when-is-an-app-not-an-app/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=when-is-an-app-not-an-app</link>
		<comments>http://rockethot.com/2010/04/when-is-an-app-not-an-app/#comments</comments>
		<pubDate>Wed, 21 Apr 2010 08:56:46 +0000</pubDate>
		<dc:creator>rockethot</dc:creator>
				<category><![CDATA[Mobile & Social marketing]]></category>
		<category><![CDATA[Technology Corner]]></category>
		<category><![CDATA[applications]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[smartphone]]></category>

		<guid isPermaLink="false">http://rockethot.com/?p=69</guid>
		<description><![CDATA[‘App’ has become part of our daily conversation and we discuss whether leading brands are looking to their customers first to understand what they may need out of an application.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Bebo succumbs to natural selection in the Social sphere.</title>
		<link>http://rockethot.com/2010/04/bebo-succumbs-to-natural-selection-in-the-social-sphere/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=bebo-succumbs-to-natural-selection-in-the-social-sphere</link>
		<comments>http://rockethot.com/2010/04/bebo-succumbs-to-natural-selection-in-the-social-sphere/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 07:56:09 +0000</pubDate>
		<dc:creator>rockethot</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Mobile & Social marketing]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[bebo]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://rockethot.com/?p=51</guid>
		<description><![CDATA[As Bebo potentially bites the dust, it is easy to forget that there have also been some meteoric falls from the Social limelight and some serious costs around buying a Social network.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Social Media &amp; Email Marketing &#8211; What a team?</title>
		<link>http://rockethot.com/2010/03/social-media-email-marketing-what-a-team/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=social-media-email-marketing-what-a-team</link>
		<comments>http://rockethot.com/2010/03/social-media-email-marketing-what-a-team/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 08:59:13 +0000</pubDate>
		<dc:creator>Jon Stanesby</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Mobile & Social marketing]]></category>
		<category><![CDATA[Integrated Digital Marketing]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://rockethot.com/?p=38</guid>
		<description><![CDATA[Social Media and Email are both key online marketing channels which have unique characteristics and strengths.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Want to get social? Gotta have a reason.</title>
		<link>http://rockethot.com/2010/03/want-to-get-social-gotta-have-a-reason/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=want-to-get-social-gotta-have-a-reason</link>
		<comments>http://rockethot.com/2010/03/want-to-get-social-gotta-have-a-reason/#comments</comments>
		<pubDate>Fri, 26 Mar 2010 09:00:49 +0000</pubDate>
		<dc:creator>Jon Stanesby</dc:creator>
				<category><![CDATA[Mobile & Social marketing]]></category>
		<category><![CDATA[Social Community Building]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://rockethot.com/?p=40</guid>
		<description><![CDATA[Appreciate that socially engaged users want a reason to hear from you, talk to you, talk about you and share what you are doing directly with their network.]]></description>
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		<slash:comments>4</slash:comments>
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		<title>How do you measure Social Media Marketing Success?</title>
		<link>http://rockethot.com/2010/03/how-do-you-measure-social-media-marketing-success/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=how-do-you-measure-social-media-marketing-success</link>
		<comments>http://rockethot.com/2010/03/how-do-you-measure-social-media-marketing-success/#comments</comments>
		<pubDate>Sun, 21 Mar 2010 09:00:20 +0000</pubDate>
		<dc:creator>Jon Stanesby</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Mobile & Social marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Site Analytics]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Life Time Value]]></category>
		<category><![CDATA[LTV]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://rockethot.com/?p=42</guid>
		<description><![CDATA[In terms of measuring the success of the channel, once we can identify users who are socially engaged, we need to compare the average LTV of these users compared to those who are not engaged and  not clicking through via social links.]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>iPhone v.s. Android &#8211; Round One (hundred?) &#8211; Fight!</title>
		<link>http://rockethot.com/2010/03/iphone-v-s-android-round-one-hundred-fight/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=iphone-v-s-android-round-one-hundred-fight</link>
		<comments>http://rockethot.com/2010/03/iphone-v-s-android-round-one-hundred-fight/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 09:46:04 +0000</pubDate>
		<dc:creator>Jon Stanesby</dc:creator>
				<category><![CDATA[Mobile & Social marketing]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Droid]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[HTC]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[NexusOne]]></category>

		<guid isPermaLink="false">http://rockethot.com/?p=23</guid>
		<description><![CDATA[Android is rising - mostly because you can only buy the iPhone software on erm.. the iPhone. The fact that 74 days after the launch of the Droid it outsold the iPhone 1G]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Mobile networks will have to step up to support Google&#8217;s chrome OS</title>
		<link>http://rockethot.com/2010/03/mobile-networks-will-have-to-step-up-to-support-googles-chrome-os/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=mobile-networks-will-have-to-step-up-to-support-googles-chrome-os</link>
		<comments>http://rockethot.com/2010/03/mobile-networks-will-have-to-step-up-to-support-googles-chrome-os/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 23:11:45 +0000</pubDate>
		<dc:creator>rockethot</dc:creator>
				<category><![CDATA[Mobile & Social marketing]]></category>
		<category><![CDATA[Chrome OS]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://rockethot.com/?p=12</guid>
		<description><![CDATA[There is a lot of noise at the moment in the blogosphere, Twitter and even into that printed matter, the newspaper, talking about how google&#8217;s new operating system could shake up the market and become the operating system of choice for people on the move and for those where the Internet is their primary use]]></description>
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		<slash:comments>1</slash:comments>
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