Digital; discussed, dissected and demystified
Online Marketing
Three Blue Links
Nov 23rd
Well, a few more than that, but three blue natural ones on the first page of Google appearing for the search term ‘maternity coats’ this morning. The perfect garment for hiding some over exuberant Christmas Pie eating.
What happened to the rest of the page…? What’s Google up to here? A test? A test gone wrong? Or is it ‘just Google’…? All the questions! Comments.. Go!
Google Local Search gets interesting again
Nov 19th
Click thumbnail for larger image
Google and testing it’s SERP’s (Search Engine Results Pages) go hand in hand, and it seems not a day goes by at the moment that they aren’t putting something new infront of us.
Google local is one area that interests me as is a bridge between your local high street store and the wider community.
It appears that Google is testing moving their local map to above the rights hand sponsored (paid) listings and in the natural results placing some of the pin markers tieing into the map.
One area that may be a little contentious for their advertisers More >
How many email marketers does it take to change a light bulb?
Nov 16th
Multiple choice answer today.,…
View Poll
When is an App not an App?
Apr 21st
‘App’ has become part of our daily conversation with the likes of ‘there’s an app for that’ and the constant broadcasting on Facebook of a friend’s latest Bejewelled score on the iphone. (By the way how do you get a score over 350,000 on that game! Tips always welcome.)
Every boardroom across the country is jumping up and down to get in on the app and capitalise on the maturity of the handheld device.
But through this mass adoption of installing applications onto our mobile devices, and our rush to join the ‘in crowd’ are we perhaps missing the true meaning of More >
Bebo succumbs to natural selection in the Social sphere.
Apr 8th
Over the very recent time we have celebrated the rise of the social network.
With Facebook now being used to influence people in coming to a decision on which shoes or PC to buy, and Twitter being treated as important a platform for political campaigning as the campaign bus, it is easy to forget that there have also been some meteoric falls from the limelight.
Back in 2005 ITV paid a total of £175m (£120m initially and another £55m in 2009) for friendsreunited which, some may consider to be classed as one of the first real social engagement sites, and then only More >