Over the very recent time we have celebrated the rise of the social network.

With Facebook now being used to influence people in coming to a decision on which shoes or PC to buy, and Twitter being treated as important a platform for political campaigning as the campaign bus, it is easy to forget that there have also been some meteoric falls from the limelight.

Back in 2005 ITV paid a total of £175m (£120m initially and another £55m in 2009) for friendsreunited which, some may consider to be classed as one of the first real social engagement sites, and then only More >