Digital; discussed, dissected and demystified
Customer Experience
How do you measure Social Media Marketing Success?
Mar 21st
It is often assumed that because various social media marketing platforms and the web applications themselves do not provide a way to uniquely target or track individual behaviour, that you can’t measure your social channel, like measuring the effectiveness of specific billboards you need to put it all down to the Halo Effect of marketing. WRONG.
To truly measure a channel (beyond last click revenue attirbution – useful but flawed) you really need to be able to separate out customers who are engaged in your various channels. As an example, you can compare Life Time Value (LTV) of your email opt-out base and compare it to your opt-in More >
Are customers researching their purchases differently?
Mar 19th
Google have recently released their findings from a study into the length of time that customers are now spending researching an online purhase and have com up with some suprising results.
Not only are consumers starting their research earlier than ever before, there appears to be a growing number of people leaving their purchases to the very last moment.
In the run up to Christmas, their research showed that 44% had already started their decision making process 4 months before the big day. But also that 14% had not even started their shopping with only 5 days to go!
When I read it More >
When is it best to show the price on a website?
Mar 19th
This question was recently posed on Linkedin as a Q&A and it’s one that the answer can vary massively from each industry but in my experience in the retail space, the customer bases their decision on making a purchase on 4 key things when on a site – in this order:
Price –> Value –> Price –> Delivery Costs and timescales
By placing a price at every point of a customer interaction with a product you allow them to make that consideration of ‘is the price right for me’, then they click through to the product details page where they will evaluate whether that More >
I don’t care what your website looks like…
Mar 16th
Cooliris visualises web content
t….because i can browse the internet through my own customised browser. I mean, that make total sense. Websites have information stored on them – products, prices, pictures, news, videos etc.. ok so there are unique aspects such as complex forms, animations or checkouts – but essentially if I am browsing i shouldn’t need a website to do it. Already I can view images and products and even reviews via googles searches, and using amazing visual add ons like cooliris means my experience can be enhanced. Amazon can be browsed and searched in a 3D wall far superious to Amazons own flat More >