Digital; discussed, dissected and demystified
rockethot
James has been working in digital and direct marketing for over 13 years both client-side and within digital agencies providing strategic direction for both SME’s and blue-chip businesses Having started out in local and travel publishing, he went on to deliver the online strategy for The Disney Book Club. It was at this time that he made early forays into email marketing, affiliate marketing and the world of search just as Google launched Adwords into the UK market. Since then digital marketing has really been his homeland with brands such as BT, PC World, Debenhams, Aviva and B&Q being part of his portfolio, but he has not forgotten the roots of direct marketing and that the ‘rules’ still apply and that the customer is unfortunately still right. His current role sees him, as the Head of online marketing and analytics for New Look, driving their digital marketing strategy both within the UK and Worldwide. What excites him the most at the moment is that retailers are now starting to understand what it takes to be truly multi-channel and the benefits that this will bring if the customer experience is at the strategic centre.
Posts by rockethot
Bebo succumbs to natural selection in the Social sphere.
Apr 8th
Over the very recent time we have celebrated the rise of the social network.
With Facebook now being used to influence people in coming to a decision on which shoes or PC to buy, and Twitter being treated as important a platform for political campaigning as the campaign bus, it is easy to forget that there have also been some meteoric falls from the limelight.
Back in 2005 ITV paid a total of £175m (£120m initially and another £55m in 2009) for friendsreunited which, some may consider to be classed as one of the first real social engagement sites, and then only More >
Are customers researching their purchases differently?
Mar 19th
Google have recently released their findings from a study into the length of time that customers are now spending researching an online purhase and have com up with some suprising results.
Not only are consumers starting their research earlier than ever before, there appears to be a growing number of people leaving their purchases to the very last moment.
In the run up to Christmas, their research showed that 44% had already started their decision making process 4 months before the big day. But also that 14% had not even started their shopping with only 5 days to go!
When I read it More >
When is it best to show the price on a website?
Mar 19th
This question was recently posed on Linkedin as a Q&A and it’s one that the answer can vary massively from each industry but in my experience in the retail space, the customer bases their decision on making a purchase on 4 key things when on a site – in this order:
Price –> Value –> Price –> Delivery Costs and timescales
By placing a price at every point of a customer interaction with a product you allow them to make that consideration of ‘is the price right for me’, then they click through to the product details page where they will evaluate whether that More >
Mobile networks will have to step up to support Google’s chrome OS
Mar 17th
There is a lot of noise at the moment in the blogosphere, Twitter and even into that printed matter, the newspaper, talking about how google’s new operating system could shake up the market and become the operating system of choice for people on the move and for those where the Internet is their primary use of their computer.
Some of the major benefits appear to be its ability to use the ‘cloud’ to ensure portability, flexibility and deliver an endless number of applications that run over the internet. For example, if you manage to lose your netbook down the side of More >