rockethot

James has been working in digital and direct marketing for over 13 years both client-side and within digital agencies providing strategic direction for both SME’s and blue-chip businesses Having started out in local and travel publishing, he went on to deliver the online strategy for The Disney Book Club. It was at this time that he made early forays into email marketing, affiliate marketing and the world of search just as Google launched Adwords into the UK market. Since then digital marketing has really been his homeland with brands such as BT, PC World, Debenhams, Aviva and B&Q being part of his portfolio, but he has not forgotten the roots of direct marketing and that the ‘rules’ still apply and that the customer is unfortunately still right. His current role sees him, as the Head of online marketing and analytics for New Look, driving their digital marketing strategy both within the UK and Worldwide. What excites him the most at the moment is that retailers are now starting to understand what it takes to be truly multi-channel and the benefits that this will bring if the customer experience is at the strategic centre.