About Us

This blog is targeted towards those of us who either work in the world of digital and social media marketing, or for those that just want to learn more about what those two things might mean.

We won’t try to preach that we are ‘the’ experts in our fields but both Jon and myself have a good number of years working, learning and making mistakes along the way.

Digital and social media marketing move at such a pace that we too have to move with it, but more importantly understand that the customer is the one we should truly follow and not necessarily what is deemed to be the next big thing.

Enjoy, but if you don’t please tell us.

About the Authors and Contributors on this site

James Davey

James has been working in digital and direct marketing for over 13 years both client-side and within digital agencies providing strategic direction for both SME’s and blue-chip businesses

Having started out in local and travel publishing, he went on to deliver the online strategy for The Disney Book Club. It was at this time that he made early forays into email marketing, affiliate marketing and the world of search just as Google launched Adwords into the UK market. Since then digital marketing has really been his homeland with brands such as BT, PC World, Debenhams, Aviva and B&Q being part of his portfolio, but he has not forgotten the roots of direct marketing and that the ‘rules’ still apply and that the customer is unfortunately still right.

His current role sees him, as the Head of online marketing and analytics for New Look, driving their digital marketing strategy both within the UK and Worldwide. What excites him the most at the moment is that retailers are now starting to understand what it takes to be truly multi-channel and the benefits that this will bring if the customer experience is at the strategic centre.

John Stanesby

Jon Stanesby is a Strategic & Technical Email Marketing Consultant and has 9 years experience working in Email and Online Marketing with clients ranging from Small Business’s through to Global Enterprise.

His vison of Email 2.0 – where rich content can be delivered via email – is far from being realised, however he strives to make email a more scientific and more enriched art form through a blend of technology, data analysis and strategic thinking.

Barrie Bowles

Has been working in digital marketing for 5 years, client and agency side for a whole bunch of businesses from all industriesl; vests to investments, finance to frocks.

Specialises primarily  in the Search marketing channel but has experience across the other elements of online marketing – from CRM, display and affiliates right through to social and multi channel, with a keen interest in analytics and experience design.

Seems to acquire motorcycles through osmosis, without actually realising the garage is already full.